Audience Profile of MixMag

The magazine MixMag is a dance genre magazine. Its name is a play on the word “remix.” This instantly establishes the music magazines genre and captivates the audience. We associate the word remix with dance and clubbing, and this further identifies the audience for the magazine.

We stereotypically often link clubbing and the younger generation. Clubbing is a relatively new establishment which is often primarily manipulated by a younger generation of 18-30’s. This age group are often recognised for their specified club orientated holidays and this is why this magazine targets this age group.

To go clubbing is a very social outing, which attracts both men and women. We would usually think that it is a place for men and women to meet. This means that this attracts both men and women to going out. Therefore we would assume the magazine is aimed at both genders. It is not specified to a certain sex as the music they represent symbolizes the interests of men and women of a certain age group.

Going out and going clubbing are usually associated with the weekend. The magazine itself offers a VIP trip for a weekend break. This would lead us to the assumption that the audience for this magazine are workers with the weekend being their only free time. We would assume that the targeted market are Monday-Friday, 9-5 workers with stable jobs. This is backed up by the price of the magazine. It is not overly cheap at £4.20. This suggests that the audience have money to spare and are not under money issues. We would gather this information from their lifestyle. If they are going out clubbing, they must have some money to spend.

The interests of this audience, I would assume are purely selfish. We can assume this information from the type of lifestyle expected from this target market. We know that they are frequent clubbers, aged 18-30, they are likely to travel to places such as Ibiza and Magaluf, places where 18-30’s holidays are very widely held. We also can presume that they are workers, earning money for them and spending it at weekends on themselves. This all leads us to believe that this audience to not have any responsibilities and are only submitted to taking care and looking after themselves. They would be classified as a lively, fun and careless market who stereotypically we would expect to be without children and not married. The magazine does not reflect a family vibe as it promotes quite the opposite. It is aimed at single people who have the ability to live freely without having anything to tie them down. Clubbing is widely associated with drinking clubs always contain a bar. This brings us to the assumption that they are heavy drinkers, or some might say “binge drinkers” which is a person who drinks heavily frequently but not on a regular basis e.g. at the weekends.







The audience are targeted in many ways through this magazine. MixMag manipulates its audience by offering escapism and personal relations in different formations. The magazine classifies its genre and specifies its brand without limitations. The magazine is highly associated with its genre and establishes itself through its medium. It advertises and attracts a precise audience which I have established previously. The content and expectations of the magazine are highly portrayed through the cover. The lively audience audience of this magazine are greeted with bright colours and party images to instantly attract the target market in a way which allows them to familiarise themselves with the magazine. The magazine portrays the lifestyles of its audience through the use of language and images.

An aspect which is fundamentally expected to accompany the magazine is a CD which is offered every month to readers. It has become a signified attribute to the magazine which has become one of its highest selling points. The CD produced by the magazine reflects highly the music interests of its readers. This has become an imperative enducement which is greatly recegnised with the magazine.

The magazine, unlike other music magazines does not rely heavily on celebrity interviews in order to attract their audience. While this is a key function used by the magazine, it is not a dominate feature which is present continuously throughout the magazine. Instead, MixMag prefer to review an analyse previous events and inform of the upcoming events. This notifies readers and keeps them up to date with any missed experience. The magazine prides itself on its knowledge of the things that interest its audience and this is portrayed throughout.