Top of the Pops is a music magazine whose genre is pop. I have analysed a front cover for this magazine and looked at their use of inducements and convention to attract and appeal to their target audience. Colour is the primary key for setting the theme for the magazine as its consistency is what we first notice and familiarise to. The bright blues, pinks and yellows which are used are the three colours which make the magazine. Stereotypically we would associate these colours with a younger girl and this is what leads us to the assumption that this magazine is aimed at a younger generation and mostly females. Aside from the colours used to instantly attract your eye, the magazine uses celebrity endorsement to exert a pull on possible buyers. The celebrities are those such as The High School Musical cast and Leona Lewis and this supports the assumption I previously made about the target audience for this magazine being young girls. This evidence could possibly link the audience to a specific age group of 8-14 year olds judging on stereotypes. Images of celebrities are the focal point of this magazine, however, I have also noticed that there is a real life story on the cover which may allow the audience to relate to the magazine more and feel themselves getting involved. It balances the magazine and gives it a more neutral outlook.
The headings used are very catchy and cheesy. They aim to attract the reader and leave them guessing, and in turn, buying the magazine to find out what the story is about. This leads me to believe that this weekly magazine is bought on impulse, rather than through subscription. The attention seeking front cover mainly aims to sell the product to the reader and catch their eye.
The cover is used as the basis of what’s inside the magazine; it is almost a contents page in itself as it has page numbers on the cover next to the article. It makes further entices you into the magazine and makes you want to open up and read it.
I also noticed that the magazine’s cover stories are quite diverse. Although they familiarise in their typicality, they all have a different message. From style tips, exclusive stories and celebrity makeovers, the magazine tries to offer as much to the audience as possible. It is also a way to reach a wider range within their target market sector.
The front cover is extremely busy, and I believe this is also because the magazine is trying to reach as many people as possible. As this magazine is generally bought on impulse, they aim to firstly, grab your attention using colour and celebrity images, and then entice you to the magazine with their misleading headlines which eventually leads you to buying the magazine. The business of the magazine caters to all markets as there is something present on the cover which would appeal to most young girls.
The lack of simplicity in the magazine possibly reflects the busy lives and enthusiasm of young people and this is why it appeals to them on the level that it does. In conclusion, I would state that the magazine uses images, words and colours as the three main inducements when selling this magazine to its audience.
The headings used are very catchy and cheesy. They aim to attract the reader and leave them guessing, and in turn, buying the magazine to find out what the story is about. This leads me to believe that this weekly magazine is bought on impulse, rather than through subscription. The attention seeking front cover mainly aims to sell the product to the reader and catch their eye.
The cover is used as the basis of what’s inside the magazine; it is almost a contents page in itself as it has page numbers on the cover next to the article. It makes further entices you into the magazine and makes you want to open up and read it.
I also noticed that the magazine’s cover stories are quite diverse. Although they familiarise in their typicality, they all have a different message. From style tips, exclusive stories and celebrity makeovers, the magazine tries to offer as much to the audience as possible. It is also a way to reach a wider range within their target market sector.
The front cover is extremely busy, and I believe this is also because the magazine is trying to reach as many people as possible. As this magazine is generally bought on impulse, they aim to firstly, grab your attention using colour and celebrity images, and then entice you to the magazine with their misleading headlines which eventually leads you to buying the magazine. The business of the magazine caters to all markets as there is something present on the cover which would appeal to most young girls.
The lack of simplicity in the magazine possibly reflects the busy lives and enthusiasm of young people and this is why it appeals to them on the level that it does. In conclusion, I would state that the magazine uses images, words and colours as the three main inducements when selling this magazine to its audience.
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