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Wednesday, 28 April 2010

Slide 08 - How does your media product represent particular social groups?


Representing Social Groups
The social group in which my magazine represents is young girls who are interested in popular culture. My magazines many aspects all work towards creating a specific image of this group which we can stereotype. Young girls who are interested in pop music are generally considered “girly” this spirals from the artists of this genre of music as we often see a reflection of this in their audience as they look up to them as inspiration and often imitate them. The “girly” aspect is also tied in with the colours used in my magazine and this also goes towards representing them as girly. I also mentioned naivety as what my magazine represents my particular social group as. This was due to the fact that the magazine industry uses many manipulative tricks in order to get you to buy their magazine and it is those who fall for these tricks that we deem to be naive. As they are young, this is to be expected however. Magazines creators and publishers are very shrewd in their strategies and they very easily make the potential buyer succumb to the inducements which are put out there in order to gain sales. Pop magazines play on this well with their suggestive headings and quotations which are often equivocal and misleading. Another way I believe my magazine represents particular social groups is that of an ambitious group. I have previously mentioned how my target market look up to these celebrities as inspiration and often imitate these stars. This, in turn gives them the ambition to succeed and lead a lifestyle of the rich and famous. Creativity was another characteristic in which I felt my social group were represented as through my magazine. A consistent feature of my magazine was a pattern of concentric circles. I felt this reflected the creativity of my young minds and almost imitated a “doodle” which is commonly known to be drawn by younger people.

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